The Advanced Selling Podcast
Bill Caskey and Bryan Neale deliver practical, no-nonsense sales training through their signature blend of humor, real-world insights, and actionable frameworks. Each episode tackles the challenges you face daily: prospecting, overcoming buyer resistance, pricing strategies, cold calling, deal coaching, and building long-term client relationships.
Whether you're a sales professional, manager, or leader, you'll discover how to shift your mindset, leverage your natural talents, and create sustainable sales success. From mastering sales communication and handling RFPs to understanding buyer psychology and effective positioning, Bill and Bryan cover everything that actually works in modern B2B sales.
The Advanced Selling Podcast
Be the Guide Your Customers Are Craving
Use Left/Right to seek, Home/End to jump to start or end. Hold shift to jump forward or backward.
Bill Caskey explores the most important question in sales: What is your role in the buyer-seller dance?
In this solo episode, Bill breaks down the Guide Model—a three-part framework that transforms how you show up with customers. Instead of selling to people who don't need what you offer, you become the guide that customers are craving.
If you've ever wondered why buyers don't trust you or why price becomes the sticking point, this episode reveals what's really happening—and how to fix it.
This is part 2 of a 2-part series on how to be a guide.
🔗 Want more advanced sales training? Join ASP Insider: https://advancedsellingpodcast.com/insider
Download your complimentary copy of the 12 Bold Moves audiobook at 12BoldMoves.com/Audiobook